New research released has found that affluent middle class customers in the UAE are more likely to interact with their bank using digital channels than ever before.
According to Collinson Group, parent company of Priority Pass and ICLP, financial services brands looking to boost engagement must ensure their loyalty initiatives are aligned to their customers’ digital expectations.
The research found that 83 percent of affluent middle class customers use banking and finance apps – up from 36 percent in 2014.
It also revealed that 42 percent of customers prefer to do their banking online or via mobile app, while 32 percent prefer telephone banking and 26 percent prefer to go into a branch.
